The Challenge
Skrubline, a unit of Kathir Knit Fashions, needed a modern e-commerce storefront to sell its two scrub collections — Triflex and Airlite — to doctors, nurses and hospital staff across India, along with a separate path for hospitals and clinics placing bulk uniform orders.
Our Strategy & Solution
We built a Shopify storefront organized by gender, fabric line and color, with each collection's functional benefits (anti-wrinkle, anti-microbial, odour-resistant, four-way stretch for Triflex; stay-cool and quick-dry for Airlite) front and center, since comfort and durability through long shifts are the deciding factors for healthcare buyers. A dedicated bulk-order page serves hospital and clinic procurement separately from individual retail shoppers.
Technical Execution
Built on Shopify with size-specific variant selection for tops and bottoms, product video integration, and a review section featuring real healthcare professionals, the store is designed for fast repeat purchasing by shift workers who know their size and preferred color.
The Results
The new storefront gives Skrubline a scalable retail channel alongside its bulk hospital order pipeline, with clear product differentiation between its premium Triflex and everyday Airlite scrub lines.
