The Challenge
Kenart Platinum is a long-standing South African supplier of stationery, paper, office furniture and business essentials based in Empangeni, KwaZulu-Natal. Their catalogue spans hundreds of SKUs across categories like paper and board, filing, desk essentials and educational products, but the previous online presence made it hard for corporate buyers and resellers to browse and identify products quickly.
Our Strategy & Solution
We restructured the catalogue around clear product categories — pens, paper, filing, desk essentials and more — with a browsing experience built for repeat B2B ordering rather than one-off retail browsing. The goal was to get a procurement officer or reseller from category to product to enquiry as quickly as possible.
Technical Execution
The site was rebuilt on WordPress with Elementor, giving the Kenart Platinum team the ability to add new stock lines and categories without developer involvement, while keeping page weight low for a catalogue with a large number of product images.
The Results
The reorganized catalogue gives Kenart Platinum a digital storefront that matches how their business customers actually shop — by category and bulk need — supporting their role as a long-established stationery and office supplies distributor in the region.
