The Challenge
Era Electric needed to establish credibility fast in a Bay Area market crowded with electrical contractors, while clearly separating its residential work (wiring, lighting, panel upgrades) from higher-value commercial and modern-technology jobs like EV charger installation and standby generators.
Our Strategy & Solution
We built a service-first structure that lets a homeowner, business owner or contractor immediately find the specific work they need — remodel electrical, commercial-grade systems, Level 2 EV charging stations, high-capacity panel upgrades or generator installation — each with its own clear explanation of what the job involves and why licensing and load calculations matter.
Technical Execution
The site runs on WordPress with a lightweight service-page template, making it straightforward for Era Electric to add new specialties (like additional EV charger brands or generator models) as the business grows across Northern California.
The Results
The clearer service breakdown positions Era Electric as a full-service contractor capable of both routine home electrical work and the higher-margin EV and standby power installations that are growing fastest in the region.
