The Challenge
Between Cleaning LLC built its reputation on word of mouth for window cleaning, pressure washing and gutter work across Maryland, Washington DC and Northern Virginia, but its site needed to convert that reputation into online bookings across a growing list of service areas and service types (windows, roofs, solar panels, decks, post-construction cleanup).
Our Strategy & Solution
We organized the site around individual service pages and dedicated local landing pages for each town served, so a homeowner in Bowie or a business in DC lands on content speaking directly to their neighborhood. A streamlined booking form lets visitors select a package and request a quote without a phone call, while a gallery section showcases before-and-after results to build trust before the first contact.
Technical Execution
Built on WordPress, the site keeps service and location pages easy for the team to duplicate and update as they expand into new towns, with a consistent template for reviews, service descriptions and calls to action across every page.
The Results
The location-specific landing pages give Between Cleaning visibility across each town in its service area, while the simplified quote flow reduces the friction between a visitor discovering the site and requesting a job.
